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Branding in Marketing – 5 Steps to Make Your Brand Marketing Soar Above the Competition

With the advent of Internet Marketing, branding in marketing is absolutely essential and not just for big corporations anymore. At best, you have 30 seconds to get your prospect to click on your image.Is your brand attracting the kind of attention you want or does your brand leave your traffic snoozing because it looks indistinguishable from every other brand out there?If your brand is less than exciting, don’t worry. I’m going to share with you five steps that will help your company brand soar above the competition.5 Steps to Make Your Brand Marketing Soar Above the CompetitionStep 1) Make sure your brand represents the essence of who you are.Your brand should accurately reflect your company’s reason for existence. Call this your mission, your vision, your Unique Selling Proposition.Whatever you call it, the more clarity you have on why you are in business, the more your brand will accurately portray the essence of who you are as a company.The result? You will increase your name recognition and brand awareness. If who you are is reflected accurately in your business image, your prospects will be naturally attracted to your brand and ultimately the products or services you are offering, which will increase your bottom line. Further, congruence between image and essence translates to customer trust and loyalty.In other words, your brand delivers what you promise. When your brand does not accurately reflect your business, your prospects may feel jipped. LIke you overpromised and underdelivered. You do not want your brand reflecting this bad business modus operandi!Step 2) Make sure your brand is specifically tailored to your target market.When you aim at nothing, you will hit nothing. You need to completely understand the customers or clients you are trying to reach. The more detailed description you have of your ideal client, the better your brand will be, the more magnetic your brand will be.You cannot be all things to all people. That is impossible. Instead, find your niche and research this niche thoroughly.Don’t know where to start? Often, the best place to start is an audience for whom you have an affinity. One that you can relate to.Are you a mother? Then market to moms!Are you passionate about real estate? Market to fellow realtors!Do you love animals? Then market to fellow animal lovers!I think you get the idea. Whatever market you choose, outline specific details like education level, geographic location, gender, marital status, income level, interests, etc.Keep this in mind when developing your brand. If you need to, cut out a picture that encapsulates your target market and stick it to your computer monitor. Never forget WHO you are in business for!Because when you remember your target audience in your branding, your marketing is more effective. You will reach the specific people who are interested in your product or service and your profits will soar!Step 3) Make sure your brand does not come across as amateurish.Do it yourself logos and “custom” designs are a dime a dozen. But buyer beware! A cookie cutter logo may not do your company justice! And it may look, in fact, amateurish.When your brand does not come across as professional, it shows to your prospects that you do not treat your business seriously. And if you do not treat your business seriously, then what does that mean about your product or service and the customer service that comes with that product or service?A cheap brand comes across as just that–cheap. And cheap brands are indistinguishable from the competition, which means your brand gets left in the dust.Don’t let that happen to you. If you want to design your logo yourself or buy a stock logo, at least do research on what makes an effective image and what makes a cheap image. Do your homework and your brand will soar above the competition!Step 4) Make sure you include a photograph of yourself in your branding to convey trust.Today’s marketing is relational. The Internet is vastly anonymous and your prospects are scared of scams. Your prospects may also be tired of corporations “running the show” and prefer to work with someone real, down to earth.Including a photograph of yourself with your brand will help build trust with your prospects.But make sure it is a good photograph! It may be worth the investment to hire a professional photographer. If you decide not to hire a photographer, at least make sure you find a person you trust to take your photograph.Like a logo, a cheap photograph translates to a worthless product or service. Your customers will not be drawn to your page and you will be again left in the dust behind your competition.Step 5) Make sure you apply your brand consistently across all mediums.Applying your brand consistently or the same to your business cards to your website to your email marketing to your social marketing will increase your brand awareness and name recognition.You want your prospect, when they click on a banner to your website, to instantly be able to recognize your page as the same entity.Or when a prospect clicks on your landing page for your ezine offer, you want that ezine to have consistent branding with that web page. Otherwise, your new subscriber will unsubscribe you because they don’t remember you!Remember, it takes at least seven exposures of a product or service to make a sale. So building a consistent brand across all mediums is building a brand awareness that will result in more leads and more sales. It is also building trust. It shows your prospects that you are serious about your business and they can depend on your product or service to solve their particular problems. And when your prospects feel like you can solve their problems, your profits will soar and your competition be left in the dust!Practice these steps above and you will find that your prospects aren’t snoozing anymore at your images, but instead, your brand sizzles, soaring above your competition and resulting in a better bottom line!

Benefits Associated With Online Education

Technological advancements have shown its effects in almost every field today and education is no exception to it. Online education is playing a big role in the life of modern students. It has not only opened new career avenues for students, but also it has several other advantages to offer.Initially people were very apprehensive about the whole concept of online education. But with time the point of view has changed a lot and more and more people are enrolling themselves for these courses.Online education has a lot of advantages to offer, some of which are summarized below:Convenience and Flexibility- Online schools have their programs designed on the basis of needs of the students. You can choose the time frame as well as the pace at which you want to learn. You can attend classes anytime as per your convenience. These classes are available 24/7 and as long as you have an internet connection, no matter in what part of the world you are located, you can study easily and conveniently. This system offers a lot of advantages to people who are working and want to have an additional degree. People in jobs find it hard to attend a regular college or course. They can easily attend these classes after their working hours or on weekends.Saves Time and Money- Taking online classes is very cost effective as compared to joining a regular college or university. There is no transportation cost involved and also you don’t need to spend money on buying textbooks and workbooks. All you need is just a computer and internet connection and you can study right from the comfort of your home. All the notes and other study materials are available online. Also in case the college or university you want to take degree from is located in another city or very far from your house, then you have to spend money on renting a house and other living expenses. Online education considerably reduces all these expenses.Beneficial for Students with Disability- There are many students who are handicapped and find it hard to attend a regular school or college. Online education helps them by offering an opportunity to study from their home.Technologically Updated- When you study online, you have access to all the latest learning materials. You can also get study material in either written format or also in multimedia format like videos. This makes the learning process fun and easy to understand.Share and Interact- Online classes help in the development of interpersonal skills. Many colleges offer an opportunity to interact with the fellow students as well as the instructor. This gives a great advantage to students as they can communicate with students from different cities and discuss various things.To have any degree helps a lot in shaping your career. Through online education you can get a number of degrees and diplomas. The standard of online education is improving to meet the needs of both the students and instructors.

Aaachoo Review – The Next Generation of Paid Social Networking?

Social networking was now very popular nowadays, and it is growing bigger and better. Networks like Facebook and MySpace have already sent their messages to the internet users that they have dominated the entire social industry. Social networking is a way of getting to know your friends online, and how you interact with them. It deals more on sharing your thoughts, quotes and other things like images and videos. Best of all, these networks are free to join and it will guarantee no risk for the members.In a social media or network site, you joined there to make new friends and share anything you want. But what if we want to change the game of social networking? What if we want to start getting paid for using social networks? There is a revolutionized network that will change the pace of the entire industry, and it might attract a lot of internet users who want to earn extra income for just using a social networking site. We’re going to review about a brand new social network called Aaachoo.Aaachoo is a network where you actually get paid to do everything inside their network. This is where you get paid to social network by means of sharing images, videos or writing blogs for their friends to read. So what kind of features do they have in store for us?It allows you to stay connected with other networks and internet marketers. This is actually more on internet marketing where you and the other marketers share a lot of free information on becoming successful in your career. Not only you will treat them as your fellow internet marketers, but friends as well.This is an absolute entrepreneur-friendly network. It deals with a lot of entrepreneurs who were looking for something that can improve their own business. This network will give opportunity to the entrepreneurs to deal with the most trusted internet marketing experts who will guide them to make their business successful in the upcoming months or years.You are getting paid to build your online network. Unlike any other networks like Facebook and MySpace, this will give you the opportunity to earn extra money from them. They have a 3×9 forced matrix system which you earn commission for every member that pays their monthly membership. The more paid members you referred, the more income you will generate.The executives of this network have more than 20 years of experience. This is one reason that their paid system is working all along, because of their expertise in the industry. As what they have studied, research and analyze about making money opportunities for all internet users, they were confident enough that this system will be a long-term opportunity for all members of the social networking community.Overall, this brand new network called Aaachoo is going to be a real winner. Not only you are enjoying a lot of its benefits for you to interact with other internet marketers, but also you are getting paid for doing that. This network is good enough for all levels of internet marketers around the world, and it builds a stable residual income opportunity that may give us extra money for being a member of the community.

How Do I Save For Education?

The cost of education has risen steadily over the past 20 years. This would include post-secondary education, but also private school and alternative schools. Since the workforce has become so competitive, more education has constantly been touted as the solution to assuring a good paying job. It is a moving target because the world of work is changing rapidly, and a degree of 5 years ago may be obsolete today. Since the cost of education has risen so quickly, the payoff from getting a good education is getting smaller and more risky. Interest on student loans is also getting more expensive simply because it takes longer to pay them off.What Do You Need?Given this backdrop, how do you save for an education? This could be for your child or for yourself, since many adults have to go back to school due to job market instability or career change. There are some key points to keep in mind. What kind of education is needed? If you have done your homework, you may find that education may not cost as much as you thought, or you don’t need as much schooling as you thought. Education is a very individual thing, so you need to know yourself or your child before you commit a lot of money. Narrow down what you would like to do and then research the alternative ways of obtaining the credentials you would need to get there. There is the option of a university degree, but there are also college courses, trades, designations offered by an association, or volunteer and apprenticeship opportunities for obtaining the credentials. More jobs are requiring a license or certification, so part of the research would be to find out what licenses are available and what is involved in obtaining and maintaining the license. Some occupations have multiple licenses so it would be wise to target the one that works best for your situation.When Do You Need it?Timing is very important with education as with most things in life. The longer you can wait, the more options you have with respect to choosing what you want to do and saving for it. The trade off is that the more time you have, the more uncertainty exists because things can change over time. To get the most from education, it has to be easily upgraded and versatile enough to change with the times. It may be a good idea to start with a general course of study and then zero in on something more specific after you have worked in the field and know exactly what you would need to specialize further. If something changes along the way, the general degree is still useful, but the specialty can be changed to suit whatever is needed at the time.What About the Saving Part?When it comes to a large purchase, there are some general concepts that are helpful. The larger the purchase, the earlier you should save for it and the more useful it will be to plan what you want to do. The planning will be easier if you know what you want, or you have the flexibility to make changes to the plan and continue to reach your target. There are many vehicles out there to help you save for education. Some of these are discussed below. For trades and apprenticeships, specific research should be done to determine if there are specific programs out there to encourage people to study in these areas.Scholarships and Student LoansThere are many scholarships, grants and pockets of money available for people who want to go to school. Since the education costs are rising so quickly, these funds are presented as a way to ease the financial burden. There are also possibilities of obtaining student loans. The interest is tax deductible, but debt in general can be expensive and it will accumulate if it is not paid off early. Research is required into scholarships and bursaries as many of them are specific to certain fields and have specific requirements.RESPThe RESP is typically designed to save for children’s education, but it can also be used for adult education. Government grants can be used to add more money than would be available with an RRSP or TFSA. If the money is not used by one of your children, it can be transferred without penalty to another child. It can also be transferred to an RRSP if education is not pursued, but the contribution room has to be available. The accounts can stay open for 36 years, so the good news is that this transfer can take place over time. The money contributed is not taxed, but the income is when withdrawn.TFSAThe whole idea behind the RESP is to provide savings to pay for your education. So why not use the TFSA for the same thing? The RESP may have an advantage in that there are government grants offered, and you can contribute more money in general. The TFSA has the advantage of being simpler and having fewer restrictions. If you don’t go to school, there are no penalties to leaving the money in the account, and no time restrictions as to how long the account can stay open. In terms of investment, you can produce the same returns in an RESP as a TFSA. Returning money back into the TFSA is also less restrictive than an RESP. TFSA money that is withdrawn is also not taxed.RRSPWhat about the RRSP? The RRSP is designed for retirement, so using it for something prior to retirement is generally not considered. The tax implications are different for RRSP withdrawals versus the RESP or TFSA, but given the right situation, it may be more advantageous than going into debt. If you have years with low income because you are in school, this may be a perfect opportunity to withdraw money with a low tax burden. Combining that with tuition and education credits generated from going to school could mean withdrawing money with very low tax rates. If your retirement is taken care of or can be replenished at a later date, this strategy may be worth considering. If you have a spouse with a high income, you may want to consider a spousal RRSP for the spouse to replenish your RRSP and create a tax refund for them. There are tax implications when it is time to withdraw from the spousal RRSP, and this should be considered as well as part of the tax plan.Tax CreditsIf you go to school full time or part time at an institution, you will be able to claim tuition credits and education amounts against federal and provincial taxes. These credits will be paid during study and after graduation, which would be useful if you have generated income once your study is over. These credits can be helpful to reduce the taxes you pay and get back some of the money you have paid for the education. If you borrowed money for schooling, you can also claim interest on the student loans in most cases. These credits can be carried forward indefinitely, which means you can benefit from them whenever you earn income and you will not need to worry about the benefit expiring. Should you get a tax refund as a result of the education expenses, this can be put toward paying part of the student loans generated during your time studying.What Additional Options Are There for Adults?If the reason for getting education is for upgrading a career or making a career change, there are other possibilities. You may obtain a basic degree that covers your field of expertise and then negotiate with the employer to study something more specific. This means that the employer may pay for some or all of the education expenses. The advantages of this are that you get to keep your job, and some of the expenses will be covered for you. This method can also be used for designations since a designation adds credibility for the employer. If you are considering asking your employer to do this, remember that they will do it as far as it benefits the company and its image. If you are being recruited for a new position and you are a prize candidate, you may want to add education as a benefit for taking on a new position. Employers may tell you that there is not enough money in the budget for your education, but this can always change if the value can be demonstrated to them with numbers.If you are currently working, choose to study designations that can be done while you work to minimize time off work, financial stress and career disruption. This also enhances your profile as an employee and may lead to some help in terms of money or more study time. The downside is that studying while you work is time consuming and may take away from other aspects of your life.Networking is always touted as a way to get to unadvertised jobs. Networking is also useful in obtaining information in all other career areas. If you are thinking of obtaining a designation or studying a course, find someone in your company or in a similar company who has done it recently and find out what their experience was. This would include time spent, resources allocated to them, or promotional opportunities. If they negotiated funds to help pay for their education, ask them how they did it and what issues came up. If you don’t know which degree or course would be most beneficial, this can also be researched. People who you network with can also provide help with studying or obtaining resources.In some cases, it may not be worthwhile to study further because the costs outweigh the benefits. It can also be true that some avenues of study have a good chance of being worthwhile, and some other avenues have a high probability of not being worthwhile. Also, a decision that was wise 10 years ago may not be useful today due to employment paying much less in a particular field, or competition becoming much more intense as to not make it worthwhile to work there. Coming back to the first paragraphs, knowing your goals and what you want to achieve will be key in determining what decisions should be made.

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.

Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).

By Rob Isbitts

The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.